Telling stories is not only one of the oldest forms of communication; it is also one of the most effective. Accepting this statement as true should help you see why creating a business story is a reliable way to connect, and to create a bond with your customer that helps you rise above your competition in their eyes. A story can make you cry. However, a funny story can also make you laugh until your stomach hurts. It touches your emotional sensor that is deep down in your mind. How can it do that? What is the power behind the story telling? When you are telling a story to your audience, you make a connection to them in humanity level in such a way that it is not as dry as the spec sheet of a physical electronic device. The process of building the connection sets the frame of image in their mind. You can not control the outcome of the story, but you get to touch the desire which motivates every human. The desire that reflects current view of the world and goals they want. The m...
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